Product market fit is the earliest critical step to growth and adoption for any product. While multiple teams are responsible for PMF, product marketing managers have a critical role to
Stories on marketing, product and innovation
One cannot over emphasise the importance of being customer centric, more so for product marketing managers (PMMs) as they represent the voice of the customers.
In this article we are
User research is an essential tool for product marketing managers to effectively understand their customers and develop marketing strategies that resonate with them. Through user research, PMMs can gain insights
Product marketing is an understated marketing role in most product organizations. Be it a consumer product, technology, or software product.
Product marketing has many definitions. However, I like to look at